AIRBNB ROADTRIP
Branding - Product - Campaign - UI - Video Editing
Loneliness is a growing issue among Gen Z, exacerbated by a lack of accessible ways to foster meaningful, in-person connections. While Airbnb excels in offering stays and activities, it overlooks the potential of transport as a tool for bringing people together.
For Gen Z, the journey can be just as important as the destination. By focusing on shared travel experiences, there’s an opportunity to connect like-minded individuals and make the act of traveling itself a meaningful, social activity.
Final roadtrip video.mp4Airbnb Roadtrip introduces curated travel routes tailored to users' interests, turning road trips into engaging social experiences. Designed with accessibility in mind, the concept addresses Gen Z's shift away from driving and provides an innovative way to foster connections during the journey. Collaboratively developed, this solution expands Airbnb’s offerings to include transport, creating a holistic travel experience that helps combat loneliness and build community.
